酒店網(wǎng)絡(luò)營銷的作用有幾個方面？
1.開展網(wǎng)絡(luò)營銷能有效地控制酒店的成本費用
    網(wǎng)絡(luò)營銷采取的是新的營銷管理模式。它通過互聯(lián)網(wǎng)改造傳統(tǒng)的酒店營銷管理組織結(jié)構(gòu)與運作模式，并通過整合其他相關(guān)部門如生產(chǎn)部門、采購部們，實現(xiàn)對酒店成本費用最大限度的控制。利用互聯(lián)網(wǎng)進行信息交換，代替以前的實物交換，降低了管理中交通、通訊、人工、財務(wù)和辦公室租金等成本費用，可最大限度地提高管理效益；同時，酒店可利用網(wǎng)絡(luò)系統(tǒng)儲存大量的信息，供客人查詢，網(wǎng)絡(luò)傳送的信息數(shù)量與精確度，遠超過其他媒介，并能應(yīng)市場需求而及時更新相關(guān)信息。
2.網(wǎng)絡(luò)營銷為酒店創(chuàng)造更多的市場機會
    網(wǎng)絡(luò)世界沒有空間限制，它的觸角可以延伸到世界每一個地方。利用網(wǎng)絡(luò)從事營銷活動，可以讓酒店遠及傳統(tǒng)銷售所不能達到的市場；同時，網(wǎng)絡(luò)能夠超越時間約束進行信息交換，讓酒店全天候為各地的客人提供營銷服務(wù)，為酒店品牌設(shè)計創(chuàng)造了更多新的市場機會。
3.網(wǎng)絡(luò)營銷能滿足客人個性化需求，讓客人滿意
    網(wǎng)絡(luò)營銷采取的是以客人為導(dǎo)向，一對一的、個性化的、互動性極強的促銷方式，避免了工作人員強勢推銷的干擾，通過信息提供與交互式交談能與客人建立長期良好的關(guān)系；網(wǎng)絡(luò)營銷能滿足客人對購買方便性的需求，減少了客人購買時距離和時間的消耗，提高客人的購買效率；由于網(wǎng)絡(luò)營銷能為酒店節(jié)約促銷等費用，使產(chǎn)品成本和價格的降低成為可能，讓客人能以更低的價格購買。利用互聯(lián)網(wǎng)，酒店可以講產(chǎn)品介紹、價格信息和銷售信息等置于網(wǎng)上，客人可以隨時地根據(jù)自己需求有選擇的了解有關(guān)信息。
4.網(wǎng)絡(luò)營銷的傳遞方式極為豐富，能更好地滿足不同客人的需求
    網(wǎng)絡(luò)營銷中信息傳遞的方式多種多樣，如文字、聲音、圖片等，既能滿足不同客人的需求，又可以充分發(fā)揮營銷人員的創(chuàng)造性和能動性。
5.與傳統(tǒng)的營銷相比，網(wǎng)絡(luò)營銷具有良好的整合效應(yīng)
    網(wǎng)絡(luò)營銷不僅能幫助酒店發(fā)布產(chǎn)品信息，進行產(chǎn)品銷售，而且也能幫助酒店回收貨款，提供售后服務(wù)，網(wǎng)絡(luò)營銷是一種全程的營銷渠道。另一方面，酒店可以借助網(wǎng)絡(luò)將不同的傳播營銷活動進行統(tǒng)一設(shè)計規(guī)劃和協(xié)調(diào)實施，以統(tǒng)一的模式向消費者傳達信息，避免不同傳播中的不一致性所產(chǎn)生的消極影響。
There are several aspects of the role of the hotel Internet marketing?
(1) to carry out network marketing can effectively control the cost of the hotel
    Taken by the network marketing is the new marketing mode. Via the Internet to transform the traditional hotel marketing and management organization structure and mode of operation, and through the integration of other relevant departments such as the production department, purchasing department are to achieve maximum control of the hotel costs. Use of the Internet for information exchange, barter instead of the previous, lower the cost of traffic management, communications, labor, financial and office rents to maximize management efficiency; at the same time, the hotel can use the network system to store large amounts of information, for guests to query the network to transmit the amount of information and accuracy, far more than other media, and the market needs in a timely manner to update the relevant information.
(2) network marketing to create more market opportunities for the hotel
    The online world there is no space constraints, and its tentacles can be extended to every place in the world. Use the Internet to engage in marketing activities, so far from the hotel and can not be achieved by traditional sales market; the same time, the network beyond the time constraints for information exchange, and hotels around the clock to provide marketing services for guests from around the hotel to create a new market opportunity.
Network marketing can meet the needs of guests personalized guest satisfaction
    Network marketing is taken by the guest-oriented, one-on-one, personalized, highly interactive promotions, to avoid the interference of strong marketing staff, through information and interactive conversation with the guests to establish long-term good relationship; network marketing to meet the needs of the guests on the purchase of convenience, reduced distance and time consumption of customers to buy and improve the efficiency of the guests to buy; network marketing for the hotel to save promotional and other expenses, to reduce product costs and prices become possible, so that guests can be purchased at a lower price. Using the Internet, hotel speak Products, pricing information and sales information placed online, and learn more about information that guests can be selected according to their needs.
(4) the transfer of network marketing is extremely rich, and can better meet the needs of different customers
    Information transfer in the network marketing a variety of ways, such as text, sound, pictures, etc., that meets the needs of different customers, they can give full play to the creativity and initiative of the marketing staff.
Compared to traditional marketing, network marketing has a good integration effect
    Internet marketing can not only help the hotel to publish product information, product sales, but also help hotels recovery money, and provide after-sales service, network marketing is a full marketing channels. On the other hand, the hotel can make use of the network will spread marketing activities unified design plan and coordinate the implementation of the information conveyed to consumers in a uniform pattern, to avoid inconsistencies in the different propagation generated by the negative impact.