酒店形象公關(guān)關(guān)系的重要作用有哪些？
    酒店公關(guān)關(guān)系是酒店為了自身的發(fā)展創(chuàng)造良好的社會關(guān)系環(huán)境，運用信息傳播手段，與公眾建立起相互理解和信賴的關(guān)系，樹立良好的企業(yè)形象和信譽(yù)，以促進(jìn)酒店發(fā)展所采取的一系列決策和行為。
    酒店公共關(guān)系的主要對象是公眾，公眾包括內(nèi)部公眾和外部公眾兩方面。內(nèi)部公眾是指員工和股東；外部公眾包括顧客、社區(qū)公眾、媒介、政府機(jī)構(gòu)、協(xié)助者和同行等。
    酒店公共關(guān)系工作的主要內(nèi)容就是加強(qiáng)溝通協(xié)調(diào)，在公眾心中樹立酒店良好形象，建立相互了解和信賴的內(nèi)部關(guān)系和外部關(guān)系，為酒店經(jīng)營創(chuàng)造良好的社會關(guān)系環(huán)境。酒店公關(guān)的主要手段是信息溝通，充分利用大眾傳播媒體，建立酒店與外部的雙向信息溝通網(wǎng)絡(luò)：一方面對外宣傳，使公眾認(rèn)識、了解自己，另一方面聽取輿論意見，以改進(jìn)完善自身的管理，使酒店及產(chǎn)品符合公眾利益。
1.酒店公共關(guān)系的作用
   （1）提高酒店知名度
    酒店的知名度是酒店被公眾知道的、了解的程度，是評價名氣大小的客觀尺度。充分發(fā)揮公共關(guān)系的作用，能提高酒店的知名度，讓公眾了解酒店，知道酒店，擴(kuò)大酒店的影響。
   （2）樹立和發(fā)展酒店良好形象
    酒店的企業(yè)形象設(shè)計是社會公眾包括酒店員工心目中對酒店整體的評價。酒店良好的形象設(shè)計是吸引客人的重要因素。公共關(guān)系的根本目的就是通過細(xì)致、系統(tǒng)的工作，樹立與發(fā)展酒店的良好形象，以取得公眾的信任和支持。為此，酒店應(yīng)組織人員經(jīng)常進(jìn)行市場調(diào)查，了解酒店形象在公眾心目中的變化，分析公眾的心理及其變化趨勢，及時調(diào)整公關(guān)策略，使酒店的發(fā)展趨勢與公眾意向相吻合，讓酒店良好的形象在公眾的心目中經(jīng)久不衰。
   （3）為決策提供信息，確保決策實施
    酒店決策是一個系統(tǒng)工程，公共關(guān)系在決策中發(fā)揮著重要作用，為決策的準(zhǔn)確制定提供各種信息，公共關(guān)系影響著酒店決策的實施。酒店每一項決策的實施并不是酒店組織孤立的行為，它需要得到內(nèi)外部公眾廣泛的理解和支持，需要引導(dǎo)他們在不同層次上以不同形式參與到實施決策的行動中來。因此，酒店公共關(guān)系活動是酒店能否有效實施決策的關(guān)鍵因素。
   （4）增強(qiáng)酒店凝聚力，以培養(yǎng)員工的歸屬感
    通過舉辦各種活動，在酒店內(nèi)營造家庭的氛圍：
    經(jīng)常召開員工會議，通報近期工作情況，讓員工能參與酒店重大決策；
    設(shè)立意見箱，讓員工暢所欲言，并對員工的意見及時答復(fù)；
    節(jié)日尤其是酒店周年慶典時，舉辦員工聚會；
    邀請員工家屬來酒店參觀，聯(lián)歡；
    舉辦郊游、體育比賽、娛樂活動；
    舉辦員工生日晚會；
    出版內(nèi)部刊物。
What are the important role of the image of the hotel public relations?
    Hotel public relations hotel to create a good social relations for their own development, the use of means of information dissemination to establish a relationship of mutual understanding and trust with the public, establish a good corporate image and credibility in order to promote a series of decisions taken by the hotel development and behavior.
    The main target of the hotel public relations public, the public, including both internal public and external public. The internal public employees and shareholders; external public, including customers, community public, media, government agencies, facilitators and peers, etc..
    Hotel public relations work is to strengthen communication and coordination in the public mind to establish a good image of the hotel, the establishment of mutual understanding and trust of internal relations and external relations for the hotel business to create a good social relations. Hotel PR primary means of communication of information, make full use of the mass media, the establishment of the hotel with an external two-way information communication networks: on the one hand the outreach, public awareness and understanding of their other hand to listen to the views of public opinion, to improve to improve their own management , making the hotel and in the public interest.
A. Hotel public relations role
   (1) improve the visibility of the hotel
    The popularity of the hotel the hotel was known to the public, to understand the extent of the objective measures for evaluation of known size. Give full play to the role of public relations, to improve the visibility of the hotel, and the public about the hotel, to know the hotel, and to expand the impact of the hotel.
   (2) to establish and develop a good image of hotel
    The hotel's corporate image design is by society, including the eyes of the hotel staff on hotel overall. Hotel good image design is an important factor in attracting guests. The fundamental purpose of public relations is through meticulous system of work, establish and develop a good image of the hotel in order to obtain the public's trust and support. To this end, the hotel should be organized staff often conduct market research to understand the changes in the public mind, the image of the hotel analysis of psychological and trends of the public, timely adjustment of the public relations strategy, the hotel development trend is consistent with the public intention, good hotel the image of enduring in the public mind.
   (3) provide information for decision-making to ensure that decision-making implementation
    The hotel decision-making is a systematic project, in decision-making, public relations play an important role in all kinds of information for the accurate formulation of the decision-making, public relations impact the implementation of the decision-making of the hotel. Hotel each of the implementation of the decision-making is not a hotel organizes an isolated act, it needs to get inside and outside the broad public understanding and support, you need to guide them in different forms at different levels to participate in the implementation of the decision-making action. Therefore, the hotel's public relations activities of the hotel whether the effective implementation of the decision-making factors.
   (4) to enhance the hotel cohesion in order to cultivate their sense of belonging
    Organize various activities, to create a family atmosphere in the hotel:
    Often held a staff meeting, informed of the recent work, so that employees can participate in the hotel a major decision;
    Set up a suggestion box for employees to speak their minds, and the views of staff in a timely manner reply;
    The festival is especially hotel anniversary celebration, organize staff meetings;
    Invite family members of staff to the hotel to visit, get-together;
    Organized outings, sports competitions and recreational activities;
    Organize staff birthday party;
    Published in internal publications.