酒店市場競爭越來越激烈，創(chuàng)造更多的酒店?duì)I銷渠道新發(fā)展
    酒店聯(lián)合營銷與酒店多元營銷相結(jié)合是酒店?duì)I銷渠道的發(fā)展趨勢。
1.酒店聯(lián)合營銷
    市場競爭越來越激烈，傳統(tǒng)的單一的酒店?duì)I銷手段越來越不能滿足酒店業(yè)的需要。因此需要創(chuàng)造一條效果好的的營銷之路，酒店聯(lián)合營銷的模式便充分拓展?fàn)I銷渠道的深度和廣度，以更靈活更多樣的方式與顧客進(jìn)行最直接、最方便的營銷。
2.酒店網(wǎng)絡(luò)營銷
    網(wǎng)絡(luò)營銷就是利用國際互聯(lián)網(wǎng)開展酒店在市場中的營銷活動。旅游者外出旅游，可以通過旅行社安排行程，在旅行過程中的酒店通常也由旅行社包辦和安排好，這是人們慣用的一種傳統(tǒng)手段。利用酒店網(wǎng)絡(luò)銷售系統(tǒng)進(jìn)行酒店?duì)I銷創(chuàng)新，可以有效展示酒店形象設(shè)計(jì)和酒店VI設(shè)計(jì)、服務(wù)等，建立良好的客戶互動關(guān)系，實(shí)現(xiàn)高效管理與銷售，降低銷售成本、提高經(jīng)濟(jì)效益和管理水平，還可以拓寬酒店銷售市場，擴(kuò)大預(yù)訂消費(fèi)群體，因此網(wǎng)絡(luò)營銷可以給酒店業(yè)經(jīng)營增加新的銷售渠道，擴(kuò)大預(yù)訂消費(fèi)群體。通過酒店網(wǎng)絡(luò)營銷，還可以使酒店產(chǎn)品有形化，增強(qiáng)預(yù)訂群體對酒店產(chǎn)品的信任度，這樣酒店網(wǎng)絡(luò)預(yù)訂不僅培養(yǎng)和擴(kuò)大了消費(fèi)群體，而且使無形的酒店產(chǎn)品“有型化”，增強(qiáng)預(yù)訂群體對酒店產(chǎn)品的信任度。
    人們通過上網(wǎng)來安排自己的旅行行程和預(yù)訂酒店，其步驟通常為：
   （1）直接入酒店的網(wǎng)頁查看并預(yù)訂;
   （2）通過中介預(yù)訂：進(jìn)入各大旅行社、酒店GRS、航空公司DRS或GDS的網(wǎng)頁提出預(yù)訂要求。

An increasingly competitive hotel market, and create more hotel marketing channels
    The combination of hotel joint marketing and hotel diverse marketing is the development trend of hotel marketing channels.
A hotel joint marketing
    The increasingly fierce market competition, the traditional single hotel marketing tool is increasingly unable to meet the needs of the hotel industry. Therefore, the need to create an effect of a good way of marketing, hotel marketing model will fully expand the depth and breadth of marketing channels, the most direct and convenient marketing with customers in a more flexible and more diverse ways.
(2) Hotel Internet marketing
    Network marketing is to use the Internet to carry out the marketing activities of hotels in the market. Tourists, travel, travel arrangements, hotel in the travel process, usually arranged by the travel agency and arranged through a travel agent, it is the people preferred a traditional means. Advantage of the hotel for hotel marketing innovation in network marketing system, can show the image of the hotel and service, good customer interaction between efficient management and sales, reduce cost of sales, enhance economic efficiency and management level, you can also broaden the hotel sales market, and expand booking consumer groups, and network marketing can give hotel operators to add new sales channels to expand the reservation consumer groups. Hotel Internet marketing can make tangible hotel product, to enhance the confidence of booking group hotel products, so hotel network reservation not only to cultivate and expand consumer groups, and the invisible hotel products "stylish", and enhance the booking groups confidence in the products of the hotel.
    Through the Internet to arrange your own travel itinerary and book the hotel, its step is usually:
   (1) directly into the hotel's website to view and book;
   (2) the tour operator, through an intermediary booking: GRS hotels, airlines DRS or the GDS website booking request.