酒店的營(yíng)銷增減效率通過酒店中間商的地位與作用
    對(duì)酒店而言，能直接銷售給最終消費(fèi)賓客，單位利潤(rùn)相對(duì)較高，而且對(duì)營(yíng)銷渠道能進(jìn)行最直接而有效的監(jiān)管，這種傳統(tǒng)的選擇當(dāng)然是不錯(cuò)的。隨著市場(chǎng)的不斷發(fā)展和成熟，實(shí)際上，眾多酒店的銷售有賴于中間商的運(yùn)作，畢竟酒店產(chǎn)品最終消費(fèi)者（包括顯示和潛在的）數(shù)量龐大而且分散很廣，酒店假如只靠直接渠道而消耗大量人力、物力、財(cái)力，卻效果卻未必達(dá)到很好，因?yàn)樯a(chǎn)領(lǐng)域到消費(fèi)領(lǐng)域的轉(zhuǎn)移過程中，起到了橋梁的連接作用。由于中間商的存在，不僅大大簡(jiǎn)化了營(yíng)銷手續(xù)，節(jié)約了營(yíng)銷費(fèi)用，還擴(kuò)大了營(yíng)銷范圍，因此提高了營(yíng)銷效率。酒店中間商的作用主要體現(xiàn)在以下六個(gè)方面：
   （1）提高酒店產(chǎn)品流通效率
    通過一個(gè)酒店中間商的介入，減少了交易的次數(shù)，使得產(chǎn)品流通的效率大大提高。這樣，中間商的介入幫助減少了許多工作量。銷售者和購(gòu)買者的數(shù)量越多，酒店中間商介入所減少的交易次數(shù)及節(jié)約的社會(huì)總勞動(dòng)就越多。這是酒店中間商最大的貢獻(xiàn)。
   （2）節(jié)省銷售總費(fèi)用
    通過中間商，能減少酒店與最終消費(fèi)者之間的節(jié)洽次數(shù)，尤其是減少了跨地區(qū)的接洽，節(jié)約了時(shí)間和人力，降低交易費(fèi)用，提高了經(jīng)濟(jì)效益。假設(shè)酒店有三個(gè)銷售員分別負(fù)責(zé)歐洲、韓國(guó)以及內(nèi)等三個(gè)目標(biāo)市場(chǎng)，如果近靠直接銷售的話，那單就國(guó)際差旅費(fèi)、交際費(fèi)來說，在各地預(yù)售點(diǎn)的開設(shè)、運(yùn)營(yíng)得用就已非常龐大。如果通過一家具有實(shí)力的旅行社中介，對(duì)于酒店來說，只需要中人力、物力與其搞好關(guān)系，并提供酒店VI設(shè)計(jì)高品質(zhì)的產(chǎn)品與服務(wù)即可獲得一部分穩(wěn)定的客源。
   （3）調(diào)節(jié)生產(chǎn)與消費(fèi)之間的矛盾
    酒店中間商起著社會(huì)生產(chǎn)的“蓄水池”作用。一方面，酒店中間商的存在客源緩和供需之間在時(shí)間、地點(diǎn)和商品數(shù)量、種類等方面的矛盾；另一方面，酒店中間商的存在能為生產(chǎn)者和消費(fèi)者帶來方便。對(duì)消費(fèi)者而言，酒店中間商充當(dāng)了他們的采購(gòu)代理，酒店中間商可以在合適的時(shí)間和地點(diǎn)提供所需要的產(chǎn)品、靈活的付款方式和條件以及周到的售后服務(wù)；而對(duì)于生產(chǎn)者或貿(mào)易企業(yè)來說，酒店中間商的存在使酒店的銷路有了保證，降低了流通成本。

Hotel marketing increase or decrease in the efficiency of the status and role of the hotel brokers
    The hotel can be sold directly to final consumption of guests, the unit profit is relatively high, and marketing channels, the most direct and effective monitoring, the traditional choice of course is good. As the market continues to evolve and mature, in fact, a number of hotel sales depends on the operation of the middlemen, after all, the ultimate consumer of the hotel product (including display and potentially) a huge number and a wide dispersion, if the hotel direct channels alone consume a lot of manpower, material and financial resources, but the results may not achieve very good, because the transfer process of the production areas to consumption areas, play the role of a bridge connection. Due to the presence of middlemen, not only greatly simplifies the marketing procedures, saving the costs of marketing, has also expanded the scope of the marketing, thereby increasing the efficiency of marketing. The role of middlemen the hotel is mainly reflected in the following six areas:
   (1) improve the efficiency of the hotel product circulation
    Through the intervention of a hotel brokers, reduced the number of transactions, greatly improving the efficiency of product circulation. In this way, the middleman's intervention to help reduce the number of workload. The more the number of sellers and buyers, the hotel brokers involved in the reduction in the number of transactions and the total social labor saving more. This is the greatest contribution of the hotel brokers.
   (2) the total cost savings in sales
    Through intermediaries, to reduce the section between the hotel and the final consumer contact number of times, in particular, is to reduce the trans-regional contact, saving time and manpower, lower transaction costs, and improve economic efficiency. Assume that the hotel has three salespeople were responsible for the three target markets such as Europe, Korea and rely on direct sales nearly single international travel expenses, entertainment expenses, set up around the pre-sale point, operators use statistics already is very large. Strength through a travel agency intermediary for the hotel, just need the manpower, material and a good relationship with, and provide high quality products and services can be obtained as part of a stable source.
   (3) regulation of the contradictions between production and consumption
    Hotel brokers play a role of "reservoir" of social production. On the one hand, the hotel brokers exist source to ease the contradiction between supply and demand in respect of time, place and commodities number of types; the other hand, the existence of the hotel brokers for producers and consumers convenience. For consumers, the hotel brokers to act as their purchasing agent, hotel brokers can provide the required product at the right time and place, flexible payment options and conditions, as well as attentive service; For producers or trade enterprises, the existence of the hotel brokers hotel sales has been secured, reducing the distribution cost.