As the competition for relevance and online presence intensifies in the world wide web, companies are increasingly devising mechanisms to grow their social media presence. With most companies increasing their expenditures on website development, upgrade and maintenance, the role of social media marketing have gained more traction than the traditional business development, which does not seem to have a goal and is vague.
The use of social marketing through online platforms greatly helps the medium to small enterprises in opening numerous opportunities to a business through the wide audience.
To grow sales online, a business owner must identify their online communities with a substantial influence on customers and piggyback on them to obtain the required audience. The community could be an organisation, company or individual of influence that can be used as a portal in getting a required audience.
The process of website development and hosting will not in itself result in increased traffic. Rather, the use of interesting content that is routinely updated will make a site become more appealing. Establishing a partnership with bloggers can be a clever way of increasing traffic to websites.
Like any business, success in online business does not come easy as the results may not automatically be visible. Moreover, the entire process requires a lot of faith as things do not pan out as initially envisaged.
Ordinarily, increased traffic does not necessarily translate into conversion rate. In this regard, it is imperative for businesses to focus on brand development in the initial stages.
After website development and hosting, content for the website’s blog may be added. Nonetheless, the company should focus on brand development before the website gains significant traffic.
The internet is essentially used to gather information. Increasing traffic in a website may entail providing free information to other sites. This yields better results in search engine ranking. This can be achieved if a link is added to a site that allows the user of the site to send to a friend the same through email.
These functionalities must be included at the website development stage. To make the site more interesting, it is also advisable to provide a range of features such as videos. Videos have been found to have a profound effect on customers visiting a site as they get glued for a longer time. The secret to increasing traffic and even conversion rates will, therefore, be anchored on the features to be employed on the site.