吸引百姓借美食節(jié)廣攬本地客普通消費者也能享受美食，酒店餐飲營銷招數(shù)解讀
    第一招：大幅折扣。百姓很少走進酒店用餐最根本的原因就是包有酒店消費高的固有觀念，酒店方面自然深知這一點。所以若想吸引百姓，首要的賣點必須是低價位。除了很多高星級酒店打破了興業(yè)內(nèi)收取15%服務費的“潛規(guī)則”外，一些酒店打出的折扣更是令人咋舌。比如位于石景山區(qū)開業(yè)不久的萬達鉑爾曼大飯店，位于飯店一層的自助餐廳曾在2月推出折后98元一位的低價位，并且同時實行“買一贈一”，等于人均消費不過49元，吸引了眾多居住在周邊的普通消費者。
    第二招：外請廚師。大部分酒店做美食節(jié)，都會去當?shù)卣垙N師到酒店掌勺。北京酒店VI設計新世紀日航飯店曾經(jīng)舉辦的丹麥美食節(jié)和港澳中心瑞士酒店舉辦過的西班牙美食節(jié)，也都是從丹麥、西班牙等地邀請當?shù)鼐频甑膹N師來到北京。而一些隸屬于酒店集團的星級酒店在這方面會更加方便，它們可以直接邀請集團內(nèi)異地酒店的廚師，有時也會互派舒適去異地做美食節(jié)，節(jié)約成本的同時，也保證了美食節(jié)菜品的正宗。
    第三招：空運材料。食材是決定菜色的最終要元素，社會餐館里的廚師手藝再精湛，在食材的選用上還是很難和“財大氣粗”的酒店相比。很多酒店在籌辦美食節(jié)時，為追求菜品百分之百原汁原味，會專門空運當?shù)氐氖巢摹１本╅_元名都大酒店制作杭幫菜的食材就是完全從杭州空運到北京，甚至因為水質(zhì)的不同，選用原產(chǎn)地的礦泉水來煲湯。吃地方菜，當然希望吃到的是最地道的味道，如此高昂的食材選用，自然會絕對保證菜品的味道。
    第四招：配合活動。酒店辦美食節(jié)有時會結合一些周邊的活動，比如玉淵潭的櫻花節(jié)舉行時，緊鄰玉淵潭公園的梅地亞中心在日餐廳做一個以櫻花為主題的美食節(jié)。玉淵潭的櫻花節(jié)預計將接待150萬游客，飯店充分利用緊鄰玉淵潭公園的優(yōu)勢，配合在玉淵潭公園做一些宣傳推廣活動，以此吸引游園賞花的客人來挺遠櫻花主題的美食節(jié)。

To attract people to take food festival lined up local passenger ordinary consumers can also enjoy the food, hotel food and beverage marketing tricks Interpretation
    The first one: a substantial discount. People rarely went into the hotel dining the most fundamental reason is the package Hotels consumption concepts inherent in the hotel naturally well aware of this. So if you want to attract people, the primary selling point must be low. In addition to the many high-star hotel to break the "hidden rules" Industrial charge a 15% service charge, the hotel played discount is even more staggering. Such as located in the Shijingshan District, opening near Wanda Pullman Hotel at the floor of the hotel's buffet restaurant folded in February launched a low-cost 98 yuan, and the implementation of "buy one get one free", is equal to the per capita consumption, but 49 yuan, which attracted many ordinary consumers living in the surrounding.
    The second measure: please cook outside. Most hotels do a food festival, will go to a local chef to the hotel chef. Spanish food festival organized by the Hotel Nikko New Century Beijing has organized food festival in Denmark, Hong Kong and Macao center Switzerland hotel, invite local hotel chef from Denmark, Spain and other places came to Beijing. Some star hotel belonging to the hotel group in this regard will be more convenient, they can be invited within the group off-site hotel chef, sometimes mutual comfort food festival go to different places, cost savings, but also to ensure the food festival dishes authentic.
    The third measure: air transport materials. Ingredients decided to dish the final element of the social restaurant's chefs craft again superb in the selection of ingredients or difficult and "deep pockets" of the hotel. Many hotels in organizing a food festival in pursuit of the dishes one hundred percent authentic local ingredients, specialized air transport. New Century Grand Hotel in Beijing produced Hang Bangcai ingredients flown in from Hangzhou to Beijing, or even because of the different water quality, the choice of the origin of the mineral water to soup. Eat local food, of course, want to eat is the most authentic taste of such a high selection of ingredients, natural absolute guarantee that the taste of dishes.
    Fourth trick: with the activities. The hotel do a food festival and sometimes combined with some peripheral activities, such as the Yuyuantan the Cherry Blossom Festival held close to the Yu Yuan Tan Park Media Center in a Japanese restaurant to do a food festival cherry theme. The Yuyuantan the Cherry Blossom Festival is expected to be received 1.5 million visitors, full use of the advantages of close to Yu Yuan Tan Park Hotel, with the Yuyuantan Park to do some promotional activities to attract guests of the garden flowers come very far from the theme of cherry blossoms Food Festival.