酒店市場營銷酒店與酒店之間的產(chǎn)品競爭，產(chǎn)品價(jià)格的概念
殺價(jià)競爭結(jié)苦果
    由于市場競爭激烈，某著名旅游城市的各家飯店為了搶客源開始推進(jìn)一系列的競爭手段。某四星級酒店率先退出了“淡季五折酬賓”活動，同時(shí)又通過降低團(tuán)隊(duì)價(jià)的方式進(jìn)一步將價(jià)格下拉，由此掀開了該市飯店行業(yè)價(jià)格大戰(zhàn)的序幕。在不到半年的時(shí)間里，該市飯店行業(yè)的價(jià)格水平下降了2/3。由于價(jià)格下滑，導(dǎo)致成本率上揚(yáng)，各家飯店紛紛采取措施降低成本，其中包括大量使用臨時(shí)工，降低顧客用品和食品原材料質(zhì)量，導(dǎo)致客人投訴激增，致使旅行社不得不在設(shè)計(jì)其旅游行程中放棄該市而選擇其他城市。由于團(tuán)隊(duì)客源不足，該飯店便在散客上做文章，他們向出租汽車司機(jī)推出“拉客費(fèi)”，這筆費(fèi)用由最初每位20元攀升到客房價(jià)格的一半，致使飯店苦不堪言，在酒店市場營銷其他飯店業(yè)叫哭不
思考與習(xí)題
①從案例中分析，降價(jià)給該酒店銷售帶來了哪些影響？
②酒店產(chǎn)品的價(jià)格有哪些特點(diǎn)？
③酒店產(chǎn)品的價(jià)格是怎樣制定出來的，在制定和調(diào)整價(jià)格的時(shí)候要考慮哪些內(nèi)外因素？
The concept of product competition, hotel marketing, hotel and hotel prices
Price competition bitter fruit
    Due to fierce market competition, a famous tourist city, each hotel in order to rob tourists began to promote a series of competition means. A four-star hotel is the first to exit% off bargain "of the off-season activities, and at the same time by reducing team price further price drop-down, which opened a prelude to the city's hotel industry price war. In less than six months, the city's hotel industry price level declined by 2/3. Due to decline in prices, cost rates rise, various hotels have taken measures to reduce costs, including the extensive use of temporary workers, reduce the quality of customer supplies and food raw materials, leading to the proliferation of guest complaints, resulting in travel agency had to abandon the city to design their itineraries choose other city. Due to lack of team source, the hotel will make a fuss in the FIT, they introduced to the taxi drivers soliciting fee, this cost has risen to half of the room price from 20 yuan in the initial of each, resulting in the hotel is miserable, the other hotel industry called crying
Thinking and Problems
① from the case analysis, price cuts which affect the sale of the hotel?
(2) hotel product price?
The ③ hotel product price is worked out, and to consider internal and external factors in the formulation and adjustment of the price?