酒店市場競爭激烈，做好酒店新產(chǎn)品開發(fā)構(gòu)想的來源
1.酒店內(nèi)部
    酒店內(nèi)部管理者和工作人員是新構(gòu)想的主要來源。因?yàn)橐痪€員工直接與客人接觸最多，他們通過觀察最能了解客人的需要，他們的構(gòu)想最能代表客人的意見。酒店高層應(yīng)嘗試通過基層員工間接獲得新產(chǎn)品的構(gòu)想，而這些構(gòu)想往往對(duì)新產(chǎn)品的開發(fā)有決定性的影響。
2.顧客
    顧客在酒店消費(fèi)過程中，有不滿意或無法滿足的需求會(huì)向酒店提出投訴或建議，這些投訴和建議就是新構(gòu)想的重要來源。
3.競爭者
    競爭者在經(jīng)營過程中會(huì)不斷推出新產(chǎn)品，對(duì)于那些受到市場歡迎的產(chǎn)品，其他酒店是可以學(xué)習(xí)借鑒的。了解競爭者新產(chǎn)品的渠道有很多，比如他們的廣告宣傳信息、logo設(shè)計(jì)、品牌設(shè)計(jì)。
4.分銷商和供應(yīng)商
    分銷商在向客人推介酒店產(chǎn)品時(shí)也會(huì)得到顧客對(duì)于酒店產(chǎn)品的意見和建議，酒店經(jīng)營者可以根據(jù)這部分信息構(gòu)思新產(chǎn)品。酒店供應(yīng)商可以向酒店提供新材料和新技術(shù)，啟發(fā)酒店工作人員運(yùn)用這些新技術(shù)、新材料開發(fā)新產(chǎn)品的思路。
5.其他來源
    除以上來源可以獲得新構(gòu)想，報(bào)紙、雜志、媒體、網(wǎng)絡(luò)、專家講座訪談信息渠道，都是獲得新構(gòu)想的來源。除此之外，只要是與酒店發(fā)生業(yè)務(wù)聯(lián)系的企業(yè)、單位或個(gè)人，都可能對(duì)酒店產(chǎn)品提出建議，這些都是新產(chǎn)品構(gòu)想的來源。

The hotel market is highly competitive, good hotel the source of the idea of new product development
(1) within the hotel
    Within the hotel managers and staff is the main source of new ideas. Frontline employees is directly in contact with the guests the most by observing the ones who best know the needs of customers, their ideas can best represent the views of the guests. Hotel executives should try indirect access to the new product concept through grass-roots workers, and these ideas tend to have a decisive impact on new product development.
2 customers
    Customer Hotels consumption process, not satisfied or can not meet the needs of their complaints or suggestions, complaints and suggestions is an important source of new ideas to the hotel.
3 competitor
    Competitors in the business process will continue to launch new products for those products by the market, other hotels can learn from. Understanding competitor's new product channels, such as advertising information.
4 distributors and suppliers
    Distributors will promote the hotel product to the guests, customer comments and suggestions for hotel products, hotel operators based on information in this section the idea of ??new products. The hotel suppliers to the hotel to provide new materials and new technologies, inspired by the hotel staff to use these new technologies, new materials, development of new products ideas.
(5) other sources
    In addition to more than one source to get new ideas, newspapers, magazines, media, networking, expert lectures interview information channels are the source of new ideas. In addition, the hotel business contacts in business units or individuals, may be the hotel product recommendations, the source of these are new product ideas.