酒店產(chǎn)品和其他產(chǎn)品一樣？對(duì)酒店產(chǎn)品概念的理解
    在不同的立場(chǎng)，對(duì)酒店產(chǎn)品的認(rèn)識(shí)是不同的。對(duì)客人來說，酒店產(chǎn)品是花費(fèi)時(shí)間、精力、金錢來享受購(gòu)買的一次經(jīng)歷。對(duì)酒店供應(yīng)商來說，酒店產(chǎn)品是酒店經(jīng)營(yíng)者憑借著物質(zhì)、非物質(zhì)的產(chǎn)品向客人提供服務(wù)的總和。從整個(gè)市場(chǎng)來看，酒店產(chǎn)品是向市場(chǎng)提供能滿足人們某種需要和利益的物質(zhì)產(chǎn)品和非物質(zhì)形態(tài)的服務(wù)。
    從酒店產(chǎn)品的整體概念出發(fā)，酒店提供給客人的產(chǎn)品是一次消費(fèi)經(jīng)歷，由核心利益、展現(xiàn)利益和附加利益組合。核心利益是顧客所要購(gòu)買的實(shí)質(zhì)性東西，如酒店提供客房的核心利益是滿足客人休息的需要。展現(xiàn)利益是說明表現(xiàn)核心利益的內(nèi)容，如酒店的地理位置、內(nèi)外環(huán)境、建筑特色、裝飾風(fēng)格、品牌設(shè)計(jì)、logo設(shè)計(jì)等。附加利益是顧客在購(gòu)買酒店產(chǎn)品時(shí)獲得的額外服務(wù)和好處，如免費(fèi)擦鞋、免費(fèi)長(zhǎng)途電話等。
    酒店經(jīng)營(yíng)者要明確所提供產(chǎn)品的核心利益，知道顧客購(gòu)買酒店產(chǎn)品的最真實(shí)最根本的需要是什么，這是顧客決定是否購(gòu)買產(chǎn)品的先決條件。如要保證客房床及床上用品的舒適和衛(wèi)生，保證客房的安全、安靜，這才能滿足客人休息的根本需要，沒有這個(gè)基礎(chǔ)，展現(xiàn)利益和附加利益是在同樣核心利益前提下，體現(xiàn)出酒店獨(dú)特的風(fēng)格和個(gè)性服務(wù)，是在同類別酒店中競(jìng)爭(zhēng)的有效手段，應(yīng)充分發(fā)揮展現(xiàn)利益和附加利益的功能和效用。
酒店產(chǎn)品生命周期走勢(shì)
    酒店產(chǎn)品和其他產(chǎn)品一樣，在市場(chǎng)上都有一個(gè)出現(xiàn)、發(fā)展和消亡的過程。在一般情況下，根據(jù)產(chǎn)品的銷售量變化，將酒店產(chǎn)品生命周期劃分為四個(gè)周期：
    導(dǎo)入期：導(dǎo)入期的銷量從零開始，產(chǎn)品進(jìn)入市場(chǎng)。產(chǎn)品銷量雖然呈上升趨勢(shì)，但上升速度比較緩慢。
    增長(zhǎng)期：產(chǎn)品的銷量就進(jìn)入了一個(gè)快速增長(zhǎng)的階段。
    成熟期：市場(chǎng)對(duì)產(chǎn)品的接受程度趨于飽和，增長(zhǎng)速度再次放緩，慢慢接近銷售頂峰，并逐漸開始由頂峰下滑。
    衰退期：銷量迅速下降，如下采取任何措施，將退出歷史舞臺(tái)。
Hotels and other products the same? Understanding of the hotel product concepts
    In a different position, the hotel products is different. The guests, the hotel product is to spend time, effort, and money to enjoy the purchase experience. Hotel supplier, hotel product is the sum of the hotel operators by virtue of material and immaterial products to provide services to the guests. Judging from the whole market, the hotel product is available to the market to meet the people some kind of needs and interests of material products and non-material forms of service.
    Departure from the overall concept of the hotel product, the hotel offers guests the product is a consumer experience, core interests, to show the benefits and additional benefits portfolio. The core interests of the customer to purchase substantive things, core interests, such as hotel room is to meet the needs of guests to rest. Show of interest is the description of the performance of the content of the core interests, such as the hotel's location, internal and external environment, architectural features, decorative style. The added benefit is the additional services and benefits customers to buy hotel products, such as complimentary shoe shine, free long distance calls.
    Hoteliers to clear the product's core interests, to know what is the most fundamental needs of customers to buy hotel products the most authentic, which is a prerequisite for the customer decide whether to buy the product. To ensure the comfort and health room bed and bedding, to ensure the safety of the rooms, quiet, in order to meet the fundamental needs of the guests to rest, this foundation, to show the benefits and additional benefits under the premise of the same core interests, reflecting the unique hotel The style and personalized service is an effective means to compete in the same category hotel, should give full play to show the features and benefits of the interest and additional interest.
Hotel product life cycle trend
    Hotels and other products in the market has a development and demise of the process. Under normal circumstances, according to the product sales changes, the hotel product life cycle is divided into four periods:
    Import of: sales from scratch, import of products into the market. Product sales, although an upward trend, but the rate of increase is relatively slow.
    Period of growth: sales of the product entered a stage of rapid growth.
    Maturity: market acceptance of products becomes saturated, the growth rate slowed down again, slowly approaching the sales peak, and gradually began to decline from the peak.
    Recession: the rapid decline in sales, as to take any measures to the stage of history.