酒店營銷策略的主要四大策略和酒店市場營銷戰(zhàn)略與營銷策略的區(qū)別：
    酒店營銷策略就是運用市場經(jīng)濟的理論，結(jié)合酒店行業(yè)的實際，為酒店企業(yè)在市場激烈競爭中獲得成功而設(shè)計、規(guī)劃的一些思路和技巧。酒店營銷策略主要有四大策略：產(chǎn)品策略（product）、價格策略（price）、銷售渠道策略（place）和促銷策略（promotion）。酒店日常開展?fàn)I銷工作，是在分析市場狀況、本酒店的優(yōu)勢劣勢、競爭對手的威脅和市場機會等基礎(chǔ)上，選擇自己的目標(biāo)市場，采用無差異市場戰(zhàn)略。差異市場戰(zhàn)略或集中市場戰(zhàn)略來滿足目標(biāo)市場的需求;根據(jù)競爭對手的情況制定競爭戰(zhàn)略；針對自己的優(yōu)勢制定出成長戰(zhàn)略；綜合考慮和依據(jù)市場營銷戰(zhàn)略制定和優(yōu)化四大策略，還可以選擇一種或幾種策略加以組合，即市場營銷組合策略，形成營銷活動的計劃和行動指南。
    酒店市場營銷組合策略，追求整體營銷效果，要從整體上滿足顧客的需求，體現(xiàn)了以需求為中心的現(xiàn)代市場營銷觀念。要求酒店用最適合的產(chǎn)品，以最適宜的價格，通過最暢通的渠道，采用最有效的促銷手段，最好地滿足顧客的需求，獲得最佳的經(jīng)濟效益。
   （1）產(chǎn)品策略：酒店提供給目標(biāo)市場的產(chǎn)品和服務(wù)。主要有客房產(chǎn)品、餐飲產(chǎn)品、康樂產(chǎn)品等。
   （2）價格策略：酒店在出售產(chǎn)品和服務(wù)獲得的經(jīng)濟回報，包括基本價格、折扣價格、付款方式等。
   （3）渠道策略：酒店將產(chǎn)品提供給目標(biāo)市場所經(jīng)過的中間過程，包括分銷渠道、中間商等。
   （4）促銷策略：酒店利用各種媒體想目標(biāo)市場進行宣傳和銷售的活動，包括人員推銷、廣告、公共關(guān)系等。
酒店市場營銷戰(zhàn)略與營銷策略的區(qū)別
    戰(zhàn)略，源自戰(zhàn)爭理論，是指導(dǎo)戰(zhàn)爭全局的總方針、總路線，后被用來泛指關(guān)系全局性的方針、路線。從市場營銷活動講，企業(yè)戰(zhàn)略，是企業(yè)在市場競爭中指導(dǎo)全局的總方針、總路線，是針對競爭對手而言。前面所述的目標(biāo)市場營銷戰(zhàn)略、市場競爭戰(zhàn)略、酒店成長戰(zhàn)略都是圍繞競爭對手而言的。
    戰(zhàn)略制定的主要原則：分析自己與競爭對手的優(yōu)勢和弱勢部分，然后用田忌賽馬的原則，盡量用自己的優(yōu)勢部分與對手的弱勢部分去比，承認(rèn)自己的弱勢部分，并弱化這部分，將主要的精力花在自己的優(yōu)勢部分并引導(dǎo)競爭對手與自己的優(yōu)勢部分去比。波士頓矩陣就是酒店分析自己業(yè)務(wù)情況的一種方法。
    營銷戰(zhàn)略與營銷策略既有區(qū)別又有聯(lián)系。戰(zhàn)略為酒店企業(yè)在市場競爭中找準(zhǔn)了方向，而策略為實現(xiàn)戰(zhàn)略和日常營銷工作提出了方法，分清戰(zhàn)略與策略，有助于企業(yè)思維更加清晰、行動更加果斷，使得堅定的戰(zhàn)略和靈活的策略得到高度統(tǒng)一，使得企業(yè)在激烈的市場競爭中更加從容不迫、進退有據(jù)。

The difference between the four main strategy of the hotel marketing strategy and hotel marketing strategy and marketing strategy:
    Hotel marketing strategy is to use the theory of market economy, combined with the actual hotel industry, hotel enterprises in the fierce market competition, the success of the design, planning ideas and skills. Hotel marketing strategy there are four main strategies: product strategy (product), pricing strategy (price), sales channel strategy (place) and promotion strategy (promotion). Hotel daily marketing efforts on the basis of the analysis of market conditions, the advantages and disadvantages of the hotel, competitive threats and market opportunities to choose their own target market, no difference in market strategy. Differentiated marketing strategy or focus on market strategy to meet the needs of the target market; competitors to develop a competitive strategy; develop a growth strategy for their own advantage; taken into account and based on marketing strategy development and optimization of the four strategies, you can also select a or several strategies to be the combination of the marketing mix strategy, plans and actions to guide the formation of marketing activities.
    Hotel marketing mix strategy, the pursuit of the overall marketing effectiveness, to meet the needs of customers from the whole, the demand of modern marketing concept. Hotels to the most suitable products, the most appropriate price, unobstructed channel, using the most effective promotional tools to best meet the needs of customers, and get the best value for money.
   (1) Strategy: The hotel offers to the target market of products and services. The main room products, catering products, recreational products.
   (2) pricing strategy: Hotels in economic returns for the sale of products and services, including basic price, discount price, method of payment.
   (3) channel strategy: hotel product available to target markets through the middle of the process, including distribution channels, intermediaries, etc.
   (4) promotional strategy: the hotel using a variety of media to target market, promotional and sales activities, including marketing, advertising, public relations.
The difference of the hotel marketing strategy and marketing strategy
    Strategy, from the theory of war, the general guidelines to guide the overall situation of war, the general line was later used to refer to the relationship between global approach, route. From the marketing activities, business strategy, enterprises in market competition to guide the overall approach, the general line for the competitors. Previously described target marketing strategy, market competition strategy, the hotel's growth strategy revolves around the competitors.
    The main principles of the strategy: analysis of their own strengths and weaknesses of the competitors part, then the principle of Tian Ji's horse racing, try to use part of their own advantages and vulnerable part of the opponent to go than to recognize their own weak part, and weakening this part will The main effort on the part of their own advantages and guide the competitors go than part with their own advantages. The Boston Matrix is ??the hotel to analyze your business situation in a way.
    Marketing strategy and marketing strategies are different but related. Strategy for the hotel business in the market competition found the right direction, while the strategy for the realization of the strategic and day-to-day marketing methods to distinguish between strategy and tactics to help business thinking is clearer, more decisive action, making the firm's strategic and flexible The strategy to get a high degree of unity, so that enterprises in the fierce market competition, more leisurely retreat evidence.