想要在設計logo中取勝定位，那么要取決于什么樣的營銷戰(zhàn)略？
從北京北定為第29屆奧運會舉辦地那一天起，世界各地的大廠商就把中國定為了他們2008年的廣告主場。肯德基的“勝利中國之W行動”在全國范圍內及時鋪開。W是英文“Win（贏）”的第一個字母，正好與兩個雞翅擺在一起的造型一樣，在“為中國加油”的號召力下，肯德基成功借奧運推廣了新品雞翅“勝利之翼”。
    市場營銷活動展開后，“勝利中國之W行動”會聚了34個城市的愛國志愿者，所有志愿者肩并肩組成人墻，擺出最有自己城市特色的勝利W。最終，34地最炫的W造型閃亮登場后，既有閃閃的紅星、奔騰的巨龍，也有即將啟程的船錨、展翅欲飛的大鵬。其后，針對這些W造型，又推出了投票海選的機制。
    同時，酒店logo設計為這次活動推出了專門的官方網站，在活動機制、網站設計、功能以及數字營銷方面做得相當到位。
    在新浪網“勝利中國”論壇，數以萬計的網友開動腦筋挖掘W的勝利含義，設計W形勝利手勢，尋找城市中、生活中、體育賽事中的W瞬間，為自己城市的W造型獻計獻策。
    執(zhí)行：服務標準化
    由于服務具有無形。不均勻和不可分割等特性，服務企業(yè)都竭力想讓服務變得有形，并且像物質產品一樣做到標準化。肯德基在全球范圍內推廣的“CHAMPS"冠軍計劃就是我了給顧客帶來一個標準、穩(wěn)定和可靠的服務。
    營銷：以定位準確取勝
    首先，肯德基以家庭成員為目標顧客，營銷的重點是容易接受外來文化、新鮮事物的青少年。所以，在兒童身上肯德基花費了大量精力，如在店內開辟兒童就餐區(qū)，布置迎合兒童喜好的裝飾品，節(jié)假日備有玩具禮品等。肯德基一直想要營造的是一種全家一起用餐的歡樂氣氛，強調的是提升顧客價值。
    其次，在產品方面，肯德基定位于“世界著名烹雞專家”、“烹雞美味，盡在肯德基”，這也是肯德基與麥當勞定位上的最大差別。60年烹雞經驗烹制而出的炸雞系列產品，如原味雞、香辣雞翅、勁脆雞腿漢堡等，以其獨特的鮮香口味廣為顧客稱道。
   

Want to win the position, then depending on what kind of marketing strategy in the logo design?
Scheduled for the 29th Olympic Games held since the day from Beijing North, large manufacturers around the world put China set for their 2008 advertising arena. W action in Kentucky's "victory" in the timely roll out nationwide. W is the English

Win (win), "the first letter, just put together the shape of two wings, in the appeal of" Come on, China ", KFC successful promotion of the Olympic Games, the new chicken wings" Wings of Victory ".
    After the commencement of the marketing campaign, the Victory W Action "brings together 34 cities in the patriotic volunteers, all volunteers side by side to form a human wall to put the most urban characteristics victory in the W Ultimately, the most unusual W shape in 34 to flash

Bright debut, both Sparkling Red Star, Pentium dragon, also about to set off the anchors, artful Mirs. Subsequently, for these W shape, but also launched the voting mechanism audition.
    At the same time, the hotel logo design for the event launched a dedicated official website, the event mechanism, website design, functionality and digital marketing has done quite a place.
    Sina "victory" forum, tens of thousands of users use their brains to tap W victory meaning, to design the W-shaped victory sign, looking for city life, in sports events in an instant, for their own cities, the W shape to offer offer

Policy.
    Implementation: the standardization of services
    Because services are intangible. Characteristics of the non-uniform and indivisible, and service companies are struggling to want the service to become visible, and the same as material products to achieve standardization. Kentucky on a global scale to promote the "CHAMPS" champion

I bring a standard, stable and reliable service to customers.
    Marketing: positioning accuracy to win
    First of all, the Kentucky family members to target customers, the focus of marketing is easy to accept the foreign culture, the fresh young things. Therefore, in children in Kentucky has spent a lot of energy, such as in the shop to open up the children's dining area,

Arrangement to meet the children's favorite decorations, holidays, equipped with toys and other gifts. Kentucky always wanted to create a family meal with a festive atmosphere, the emphasis is to enhance customer value.
    Secondly, the product side, Kentucky located in the world-famous cooking chicken expert "," delicious cooked chicken, in Kentucky, which is also on the positioning of KFC and McDonald's the biggest difference between. 60 years of the experience of cooking chicken fried chicken cook out of the Department of

Line products, such as the flavor of chicken, spicy chicken wings, fresh crispy chicken burgers, with its unique delicious taste widely praised for the customer.