酒店有哪些營(yíng)銷(xiāo)方式？以下是酒店各種市場(chǎng)營(yíng)銷(xiāo)新理念（一） 
1.酒店綠色營(yíng)銷(xiāo)
    隨著全球環(huán)境問(wèn)題的日益嚴(yán)重和綠色運(yùn)動(dòng)的蓬勃興起，市場(chǎng)營(yíng)銷(xiāo)如何適應(yīng)人類(lèi)社會(huì)可持續(xù)發(fā)展的需求已成為當(dāng)務(wù)之急。酒店綠色營(yíng)銷(xiāo)正是順應(yīng)從保護(hù)環(huán)境、反對(duì)污染、充分利用資源的角度出發(fā)，通過(guò)研制產(chǎn)品、充分利用自然資源、變廢為寶等措施，滿(mǎn)足客人的綠色需求，實(shí)現(xiàn)酒店的營(yíng)銷(xiāo)目標(biāo)。酒店綠色營(yíng)銷(xiāo)作為可持續(xù)發(fā)展戰(zhàn)略的有效途徑，無(wú)疑成為現(xiàn)代酒店?duì)I銷(xiāo)的必然選擇。實(shí)施酒店綠色營(yíng)銷(xiāo)，應(yīng)堅(jiān)持做到：第一，節(jié)約材料費(fèi)，保護(hù)地球資源；第二，確保產(chǎn)品使用的安全、衛(wèi)生和方便，有利人們的身心健康和生活品質(zhì)提升；第三，引導(dǎo)綠色消費(fèi)，培養(yǎng)人們的綠色意識(shí)，優(yōu)化人們的生存環(huán)境。
2.酒店品牌營(yíng)銷(xiāo)
    在產(chǎn)品的相似度越來(lái)越高，而客人對(duì)產(chǎn)品的挑剔越來(lái)越苛刻的時(shí)代，品牌營(yíng)銷(xiāo)已成為酒店服務(wù)企業(yè)不可或缺的選擇。拍品牌是一種名稱(chēng)、術(shù)語(yǔ)、標(biāo)識(shí)、象征、設(shè)計(jì)或是它們的相互組合。擁有一個(gè)廣為人知、備受尊崇的品牌，對(duì)酒店而言，就是擁有了一種資產(chǎn)、一種資源；對(duì)購(gòu)買(mǎi)該酒店產(chǎn)品的客人而言，這是質(zhì)量、方便、地位等需求得到滿(mǎn)足的保障；對(duì)該酒店的競(jìng)爭(zhēng)對(duì)手而言，這是相互區(qū)別的標(biāo)志，也是保持市場(chǎng)份額的利器。
3.酒店文化營(yíng)銷(xiāo)
    酒店文化營(yíng)銷(xiāo)是指酒店充分運(yùn)用文化力量實(shí)現(xiàn)酒店戰(zhàn)略目標(biāo)的市場(chǎng)營(yíng)銷(xiāo)活動(dòng)。在營(yíng)銷(xiāo)過(guò)程中主動(dòng)進(jìn)行文化滲透，提高文化含量，以文化作媒介與客人及社會(huì)公眾構(gòu)建全新的利益共同體關(guān)系。酒店文化營(yíng)銷(xiāo)的實(shí)施，主要通過(guò)以下途徑進(jìn)行：首先，酒店借助于或適應(yīng)于不同特色的環(huán)境文化開(kāi)展?fàn)I銷(xiāo)活動(dòng)；其次，酒店在制定市場(chǎng)營(yíng)銷(xiāo)戰(zhàn)略時(shí)，須綜合運(yùn)用文化因素實(shí)施文化營(yíng)銷(xiāo)戰(zhàn)略；第三，文化因素須滲透到市場(chǎng)營(yíng)銷(xiāo)組合中，制定出具有文化特色的市場(chǎng)營(yíng)銷(xiāo)組合；第四，酒店應(yīng)充分利用營(yíng)銷(xiāo)戰(zhàn)略全面構(gòu)筑酒店文化。
4.酒店服務(wù)營(yíng)銷(xiāo)
    服務(wù)營(yíng)銷(xiāo)學(xué)的興起緣于服務(wù)業(yè)的迅猛發(fā)展和產(chǎn)品營(yíng)銷(xiāo)中服務(wù)日益成為焦點(diǎn)的事實(shí)。服務(wù)營(yíng)銷(xiāo)和產(chǎn)品營(yíng)銷(xiāo)的不同，所謂酒店服務(wù)營(yíng)銷(xiāo)就是指酒店企業(yè)依靠服務(wù)質(zhì)量來(lái)獲得顧客的良好評(píng)價(jià)，以口碑的方式吸引顧客，維護(hù)并增進(jìn)與顧客的關(guān)系，從而達(dá)到企業(yè)營(yíng)銷(xiāo)的目標(biāo)。正如美國(guó)希爾頓酒店董事長(zhǎng)唐納·希爾頓對(duì)酒店服務(wù)營(yíng)銷(xiāo)形象的描述：如果酒店里有一流的設(shè)備而沒(méi)有一流的服務(wù)微笑，那就好比花園里失去了春天的太陽(yáng)和春風(fēng)。“酒店服務(wù)營(yíng)銷(xiāo)認(rèn)為，傳統(tǒng)的營(yíng)銷(xiāo)策略4P組合，應(yīng)增加三種變量，形成7P組合，具體來(lái)說(shuō)，酒店網(wǎng)絡(luò)營(yíng)銷(xiāo)就是酒店借助互聯(lián)網(wǎng)平臺(tái)，通過(guò)與潛在購(gòu)買(mǎi)者在網(wǎng)上直接接觸，向購(gòu)買(mǎi)者提供酒店產(chǎn)品和服務(wù)，以達(dá)到一定營(yíng)銷(xiāo)目的的營(yíng)銷(xiāo)活動(dòng)。

Hotel marketing? The following is a hotel a variety of marketing a new concept (a)
A hotel green marketing
    With the burgeoning global environmental problems become increasingly serious and the green movement, marketing, how to adapt to the needs of sustainable development of human society has become imperative. The hotel green marketing is precisely in response to protect the environment against pollution, and make full use of the resources point of departure, through the development of products, make full use of natural resources, turning waste into wealth and other measures to meet the green needs of guests, hotel marketing objectives. Hotel green marketing as an effective way of sustainable development strategies, and will undoubtedly become the inevitable choice of hotel marketing. Implementation of the green marketing of the hotel, should adhere to do: First, save the cost of materials to protect the earth's resources; second, to ensure that the use of the product safety, health and convenient, beneficial to people's health and life quality improvement; third, green consumer guide , cultivation of green awareness, optimize people's living environment.
(2) hotel brand marketing
    The similarity in the product is increasingly picky guests of the product more and more demanding era of brand marketing has become an indispensable choice of hotel service enterprises. The film is a brand name, term, logo, symbol, design or their mutual combination. Have a well-known and respected brand, the hotel has an asset, a resource; on the purchase of the hotel guests, this is the quality, convenience, status, and needs to be met to protect; the hotel's competitors, this is a sign of mutual difference, but also to maintain market share weapon.
3 Hotels cultural marketing
    Hotels cultural marketing refers to the hotel to make full use of the cultural power to achieve the marketing activities of the hotel strategic objectives. Initiative in the marketing process and cultural infiltration, and improve the cultural content of culture media to build new community of interests between the guests and the public. Implementation of the marketing of hotel culture, mainly through the following channels: First, the hotel by means of marketing activities to adapt to the different characteristics of the environmental culture; Secondly, the Hotel in the development of marketing strategy should be integrated use of cultural factors to the implementation of cultural marketing strategy; Third, cultural factors must penetrate into the marketing mix, marketing mix to develop the cultural characteristics; Fourth, the hotel should take full advantage of the marketing strategy to build a comprehensive hotel culture.
Hotel services marketing
    The rise of services marketing is increasingly becoming the focus of the fact that due to the rapid development of the service industry and product marketing services. Service marketing and product marketing, the so-called hotel services marketing refers to the hotel companies rely on to get a good evaluation of the customer service quality and reputation of the way to attract customers, maintain and enhance relationships with customers, so as to achieve the objectives of corporate marketing. As the United States, chairman of the Hilton Hotel Donna Hilton hotel marketing image description: If the hotel has first-class equipment and first-class service smile, it is like the garden to lose the spring sun and the spring breeze. Hotel marketing 4P combination of traditional marketing strategies should be increased by three variables, the formation of 7P combination Specifically, the hotel Internet marketing is the hotel through the Internet platform, through direct contact with potential buyers on the Internet, to provide to the purchaser hotel products and services, in order to achieve the marketing activities of certain marketing purposes.