高爾夫商標(biāo)品牌的視覺(jué)美感和形象
　　專(zhuān)業(yè)的服務(wù)為上海企業(yè)服務(wù)，酒店商標(biāo)品牌在形象設(shè)計(jì)中，作為畫(huà)面的形象要素之一，具有傳達(dá)感情的功能，因而它必須具有視覺(jué)上的美感，能夠給人以美的感受。人們對(duì)于作用其視覺(jué)感官的事物以美丑來(lái)衡量，已經(jīng)成為有意識(shí)或無(wú)意識(shí)的標(biāo)準(zhǔn)。滿足人們的審美需求和提高美的品位是每一個(gè)設(shè)計(jì)師的責(zé)任。在酒店商標(biāo)品牌設(shè)計(jì)中，美不僅僅體現(xiàn)在局部，而是對(duì)筆形、結(jié)構(gòu)以及整個(gè)設(shè)計(jì)的把握。酒店商標(biāo)品牌是由橫、豎、點(diǎn)和圓弧等線條組合成的形態(tài)，在結(jié)構(gòu)的安排和線條的搭配上，怎樣協(xié)調(diào)筆畫(huà)與筆畫(huà)、字與字之間的關(guān)系，強(qiáng)調(diào)節(jié)奏與韻律，創(chuàng)造出更富表現(xiàn)力和感染力的設(shè)計(jì)，把內(nèi)容準(zhǔn)確、鮮明地傳達(dá)給觀眾，是酒店商標(biāo)品牌設(shè)計(jì)的重要課題。優(yōu)秀的字體設(shè)計(jì)能讓人過(guò)目不忘，既起著傳遞信息的功效，又能達(dá)到視覺(jué)審美的目的。相反，字型設(shè)計(jì)丑陋粗俗、組合零亂的酒店商標(biāo)品牌，使人看后心里感到不愉快，視覺(jué)上也難以產(chǎn)生美感。

    The visual beauty of the hotel brand name
    Hotel brand name in the image of the design, one of the elements as the screen's image has to convey the feelings of the function, so it must have a visual beauty, can give a feeling of beauty. People for the role of the visual senses with beauty and ugliness of things to measure, has become a conscious or unconscious criteria. Meet people's needs and improve the aesthetic quality of beauty is the responsibility of every designer. The design of the hotel brand name, not just in the United States local, but the pen-shaped structure and the design of the grasp. Hotel brand name is horizontal, vertical, such as points and lines to form a circular shape, the structure of the arrangement and the mix of lines, strokes and stroke how to coordinate, the relationship between words, emphasizing the rhythm and cadence, to create a more expressive and appealing design, the content is accurate, clearly communicated to the audience, the hotel brand designed to mark an important issue. Good font design can make people never forget, not only plays the efficacy of transmission of information, while maintaining the visual aesthetic purposes. In contrast, font design ugly, vulgar, messy combination of the hotel brand name, after my heart to see people unhappy, but also difficult to produce visual beauty.