英國與美國的酒店形象設(shè)計(jì)是如何設(shè)計(jì)的？
國際品牌酒店VI設(shè)計(jì)的創(chuàng)意根本。Why are people in the UK talking about this brand? 為什么英國人談?wù)撨@個品牌的?The company draws its inspiration and even its name from Japan. 公司吸取其靈感,甚至它的名字來自日本。The company offers British and American classic cut clothing, but emblazoned with the bright colours and eye-catching prints popular in Japan. 公司為員工提供英國和美國的經(jīng)典服裝,但雕刻與切割鮮艷的顏色和引人注目的印刷品流行在日本。The company makes very small lines, bringing out only what it knows it can sell. 該公司使非常小的線條,提出只有它知道它可以出售。Despite this, it manages to undercut most of its competitors when it comes to prices. 但是盡管如此,大部分的管理,以降低其競爭對手談到價(jià)格。Most Superdry items run around ￡10 cheaper than the similar item at Jack Wills or Abercrombie & Fitch.大多數(shù)Superdry到處跑10項(xiàng)￡比同類產(chǎn)品便宜,比杰克遺囑或者和惠譽(yù)。

國外的創(chuàng)意是什么。What changes are in store for this UK company in the future? 什么變化是這個英國公司將在未來?Superdry is no longer talking about itself as a clothing brand, but rather as a lifestyle brand. Superdry不再談?wù)撟约旱姆b品牌,而是當(dāng)成一種生活方式品牌。This signals that an expansion may be in the works. 這個信號,資料片在起作用。The company has a store on every inhabited continent except for Africa and plans to open another fifty stores in 2012. 公司擁有一支儲存與有人居住的大陸除了非洲和計(jì)劃開一個商店。酒店形象設(shè)計(jì)2012年50So far, the market seems ready for this growth. 到目前為止,市場似乎準(zhǔn)備其增長。Superdry was recently the focus of a Men’s Health Article, and the owner feels that the European market is large enough to support 1000 Superdry locations.Superdry最近成為一個男性健康的文章,而業(yè)主覺得歐洲市場有足夠的力量來支持1000 Superdry地點(diǎn)。

Awareness of the customer is at the heart of this UK logo design and brand. 客戶是在意識的心英國標(biāo)識語設(shè)計(jì)和品牌。Founder Julian Dunkerton says, “To be a good retailer you have to understand people and make them happy. 朱利安Dunkerton創(chuàng)始人說,“是一個很好的零售商你必須明白的人并使他們快樂的。If I created clothes for people I didn’t understand, I think I’d get it wrong. 如果我創(chuàng)造的衣服給人我不明白,我想我都錯了。We spotted a gap with Superdry.” Spotting a gap in the market and filling it can be a path to success, as Superdry demonstrates.我們發(fā)現(xiàn)一定的距離。”Superdry發(fā)現(xiàn)一個缺口和填充市場可以成為一個成功之道,因?yàn)镾uperdry可以證明這一點(diǎn)。