深圳大運(yùn)會(huì)酒店標(biāo)志VI設(shè)計(jì)是什么使你獨(dú)一無二的
Posted on貼在 June 22, 20112011年6月22日,||Category:類別: Logo Design News標(biāo)志設(shè)計(jì)的新聞

大運(yùn)會(huì)酒店標(biāo)志VI設(shè)計(jì)This is a question that many small business owners in the UK must answer. 這是一個(gè)問題,很多的小企業(yè)主在英國(guó)必須回答。Perhaps it is an unusual product or a unique business model. 也許這是一個(gè)不尋常的產(chǎn)品或一個(gè)獨(dú)特的商業(yè)模式。Whatever the trait that sets you apart, it’s important to make this the focus of your branding and marketing efforts.不管你與眾不同的特質(zhì),集,重要的是要使這把精力集中在你的品牌建設(shè)和營(yíng)銷努力。

Dove has a unique marketing stance thanks to its ‘Real Beauty’ campaign. 鴿子都有一個(gè)獨(dú)特的營(yíng)銷姿態(tài)由于其真正的美麗的運(yùn)動(dòng)。This campaign, which began in 2004, rejected the thin, blonde ideal and held instead that a variety of women can be beautiful. 這次競(jìng)選自2004年就開始了,大運(yùn)會(huì)酒店標(biāo)志VI設(shè)計(jì)拒絕了薄,金發(fā)碧眼,而不是理想和舉行各種各樣的女人會(huì)非常漂亮。It certainly set the Unilever當(dāng)然把聯(lián)合利華公司brand品牌apart from its competition and helped the company to gain a sizeable share of the UK market. 除了它的競(jìng)爭(zhēng),并幫助企業(yè)獲取一個(gè)相當(dāng)大的份額的英國(guó)市場(chǎng)。Moreover, it was a timely message that was relevant on a social level to a variety of women all over the globe.而且,它是一個(gè)適時(shí)的信息,對(duì)一個(gè)社會(huì)的水平有關(guān)的各種女性遍及全球。

However, Dove is re-branding their company with a new strapline and a new marketing campaign called ‘Body Language’. 然而,他們的鴿子是一種新的創(chuàng)造性的公司這個(gè)專欄還和一個(gè)新的營(yíng)銷活動(dòng)叫做“肢體語(yǔ)言”。The new strategy will go public in the next few weeks and focuses on the confidence that women can gain from using Dove products. 上市的新策略將在接下來的幾周內(nèi),重點(diǎn)提出了信心,女人能從中獲取產(chǎn)品使用的鴿子。Like many modern marketing campaigns, this new Dove message will be shared mainly by social media, with traditional marketing such as television commercials serving merely as ‘back up’.就像很多現(xiàn)代市場(chǎng)營(yíng)銷活動(dòng),這個(gè)新鴿子的信息將被共享主要由社會(huì)媒體,如電視廣告?zhèn)鹘y(tǒng)營(yíng)銷服務(wù)僅僅作為“備份”。

Dove maintains that the new marketing campaign is not a full, 360o switch from the Campaign for Real Beauty. 鴿子認(rèn)為新的營(yíng)銷活動(dòng)不是一個(gè)完整的360度的切換競(jìng)選真正的美人。In a public statement, the company said that, “Our bold vision for the brand remains exactly the same. 在一份公開文件中,該公司說,“我們的大膽的設(shè)想為品牌仍然是完全一樣的。We aim to create a world where beauty is a source of confidence, not anxiety… We remain committed to real beauty.”我們定下目標(biāo),要?jiǎng)?chuàng)造一個(gè)新世界,美是一個(gè)來源的信心,而焦慮…我們繼續(xù)致力于真正的美麗。”