榮昌酒店VI設(shè)計(jì)置入性行銷P

Posted on貼在 March 14, 20112011年3月14日||Category:類別: UK Brand Logos英國商標(biāo)

If you have watched any American television shows lately, you have probably been exposed to product如果你看過最近美國電視節(jié)目,你有可能被暴露在產(chǎn)品placement放置. 。We recently reported that the UK is going to join the United States in allowing this less obvious but often more effective form of advertising. 我們最近報(bào)告顯示,英國是去參加美國在允許這一不明顯但卻往往更加有效形式的榮昌酒店VI設(shè)計(jì)廣告。This week, Ofcom released the official rules for placing products on television shows as marketing along with a simple graphic to be shown immediately preceding shows that do so.本周,Ofcom發(fā)布了官方規(guī)則將營銷產(chǎn)品上電視節(jié)目,隨著一個(gè)簡單的圖形顯示前表明,立即這么做。

An icon such as this must be simple and recognizable, so that the public can immediately recognize that the products in the following programme are functioning as advertisement. 這樣的一個(gè)圖標(biāo)就應(yīng)該簡單和容易辨認(rèn),使公眾能夠立即承認(rèn),在接下來的項(xiàng)目產(chǎn)品功能的廣告。Alternative forms of advertisement are important in the modern world, where DVR and internet television viewing have given viewers the chance to skip traditional commercials.不同形式的廣告是非常重要的,在現(xiàn)代世界和網(wǎng)絡(luò)電視錄像給觀眾跳過傳統(tǒng)廣告的機(jī)會(huì)。

UK英國logo design標(biāo)志設(shè)計(jì)is known for simplicity, and this graphic certainly has that quality. 簡單而聞名,這當(dāng)然有圖形質(zhì)量。While it lacks the smooth, web 2.0 feeling that defines modern logo design, it is basic enough to be timeless, which means that UK television viewers for decades will be able to recognize the image and understand what it means. 當(dāng)它缺乏光滑、榮昌酒店VI設(shè)計(jì)網(wǎng)絡(luò)2.0的感覺,定義了現(xiàn)代榮昌酒店標(biāo)志設(shè)計(jì),這是最基本的,足以是永久的,這就意味著英國電視觀眾幾十年來將能夠識(shí)別的圖像和理解它的意思。The way the two P’s are layered is directly relevant to both the name and the concept that it represents. 兩個(gè)P的方式是直接相關(guān)的分層兩個(gè)名字和它所代表的概念。You could even say that the internal P is ‘placed’ inside the larger one.你甚至可以說內(nèi)部P是“內(nèi)放置的較大的一個(gè)。

Product placement is somewhat置入性行銷有點(diǎn)controversial有爭議的in the UK. 在英國。Part of this is due to a reluctance to have the highly commercial-feeling programming seen in the United States and other parts of the world. 這部分是由于不愿意有高度commercial-feeling編程出現(xiàn)在美國和世界其它地方。When Ofcom decided to allow this alternate marketing method, it did so with a set of rules. 當(dāng)Ofcom決定允許這個(gè)交替的營銷手段,這樣做的一套規(guī)則。First, product logo placement is not allowed in certain types of programming, such as children’s programming or news. 第一,產(chǎn)品商標(biāo)是不允許放置某些類型的程序,如孩子的編程或新聞。The BBC also will not be using product placement in programmes made for UK audiences. 英國廣播公司(BBC)也不會(huì)使用產(chǎn)品定位為英國在節(jié)目的觀眾。Second, the layered P icon will be shown for three seconds before the show is aired to notify viewers of the product placement.第二,分層P圖標(biāo)會(huì)顯示三秒的演出前通知觀眾播放產(chǎn)品的布局。