西藏酒店商標(biāo)設(shè)計(jì) Envirofone獲得一個(gè)新的西藏酒店標(biāo)志

Posted on貼在 November 3, 20102010年11月3日,||Category:類別: UK Brand Logos英國商標(biāo)

We’ve all noticed in the past six months or so that favourite recycled phone has a whole new我們都注意到在過去的六個(gè)月左右,最喜歡的回收手機(jī)有一個(gè)全新的logo design西藏酒店商標(biāo)設(shè)計(jì)標(biāo)志設(shè)計(jì). 。However, how has this affected the company? 不過,這影響了公司嗎?Has the new logo been successful in boosting the有新的標(biāo)志是成功的在增加brand品牌to international prominence? 國際突出?Will the new logo design make a difference for this well known UK communications company.新標(biāo)識語設(shè)計(jì)可以帶給這個(gè)眾所周知的英國通信公司。

The new logo came with a new goal: to take the company’s success in the UK and transplant it all over Europe, beginning in Sweden. 新商標(biāo)來在一個(gè)新的目標(biāo):把公司的成功移植到在英國和歐洲各地,開始在瑞典。The new logo came with a new television advertisement campaign featuring actors recruited from an online campaign. 新商標(biāo)來在一個(gè)新的電視廣告展示演員招募活動從一個(gè)上網(wǎng)活動。Produced by Gate Films, these advertisements will be shown throughout Europe with dubbing in different languages.門生產(chǎn)的電影,這些廣告會顯示整個(gè)歐洲在不同的語言和配音。

With a brand spreading across the continent, Envirofone felt the need to change its logo from the then-current one in bright, youthful orange to a fresher and cleaner one. 品牌傳播和整個(gè)非洲大陸,Envirofone感到有必要改變它的一個(gè)標(biāo)志then-current在明亮的橙色,年輕的新生和清潔。Nor could there have been a better time for this image overhaul; obviously changing the logo after an international marketing campaign would be a poor decision.也有可能有一個(gè)更好的時(shí)間來作這個(gè)形象;西藏酒店商標(biāo)設(shè)計(jì)顯然改變標(biāo)志大修后競選國際市場營銷是一個(gè)糟糕的決定。

The old logo was originally intended to be youthful and friendly. 舊標(biāo)識是原本打算是年輕的和友好的。The rounded shapes and lower case letters combined with a youthful orange colour palette gave a friendly image. 這個(gè)圓形的形狀和小寫字母加上一個(gè)年輕的橙顏色調(diào)色板給一個(gè)友好的形象。Although there was no green in the logo, the name made it clear that this company had an environmental edge.雖然沒有綠色的標(biāo)志,這個(gè)名字明確表示,該公司具有一個(gè)環(huán)境優(yōu)勢。