青浦區(qū)酒店VI設(shè)計(jì)公司為客戶提供度身訂造的雜志發(fā)行

Posted on貼在 October 14, 20102010年10月14日||Category:類(lèi)別: Branding品牌

In a world where one size doesn’t quite fit all, making customers feel personally valued can be quite a trial. 在這個(gè)世界上,一個(gè)尺寸不太合適,讓顧客覺(jué)得自己個(gè)人價(jià)值可以相當(dāng)審判。This has turned into a challenge for companies wanting to maintain customer loyalty and expand their base. 這已經(jīng)變成了一種挑戰(zhàn),對(duì)于公司想要保持顧客的忠誠(chéng)度,擴(kuò)大他們的基地。Honda, which has long published a customer magazine in the UK, has launched a customised version to personalise this interaction with their customer base.本田、青浦區(qū)酒店VI設(shè)計(jì)已久的雜志上發(fā)表了一份客戶在英國(guó),發(fā)起了一個(gè)定制版本personalise此項(xiàng)交互作用與他們的客戶基礎(chǔ)。

How will Honda accomplish this all-important task? 本田將如何完成任務(wù)嗎?這個(gè)重要As of this issue, UK dealerships can develop a four to six page cover section, choosing images to suit the tastes of their local areas while also adding their own local news and even a welcome letter written by the dealer. 在這個(gè)問(wèn)題上,英國(guó)的特許經(jīng)銷(xiāo)商能夠設(shè)計(jì)出一種四到六頁(yè)覆蓋部分,選擇適合的口味圖像地方同時(shí)加入自己的當(dāng)?shù)匦侣?甚至一個(gè)受歡迎的由交易商寫(xiě)的信。Dealers can also select regionalised back cover advertisements. 經(jīng)銷(xiāo)商也可以選擇regionalised后蓋廣告。The first customised issue was printed and distributed in July, so it is still too early to tell how successful this will be. 第一個(gè)問(wèn)題是,定制印刷分布在7月,所以它還言之過(guò)早,這將如何成功。However, it is easy to predict that customers will prefer this customised magazine over a more generic one. 然而,這是很容易預(yù)測(cè),客戶會(huì)喜歡這個(gè)雜志在一個(gè)一般的定制。In fact, Honda is considering offering a similar periodical at regular intervals over the next year.事實(shí)上,本田考慮為一個(gè)類(lèi)似的期刊定期在未來(lái)的一年。

Publications are an excellent venue for increasing a company’s exposure. 出版物是一個(gè)很好的場(chǎng)地,為增加公司的暴露。Not only does it remove the possibility of competing brands advertising in the same space, it allows businesses to communicate a message in more than the limited space that traditional ads are allowed. 它不僅清除競(jìng)爭(zhēng)品牌廣告的可能性在同一個(gè)空間,它讓企業(yè)交流信息有限的空間多,傳統(tǒng)意義上的廣告是允許的。It also allows businesses to present their它也讓企業(yè)展示他們的brand品牌not just as a product, but as a part of an overall lifestyle.不僅是作為一個(gè)產(chǎn)品,而是作為青浦區(qū)酒店VI設(shè)計(jì)一個(gè)整體的生活方式的一部分。