晉城酒店VI設(shè)計高纖維麥片粥可以吸引孩子嗎?

Posted on貼在 September 6, 20102010年9月6日||Category:類別: UK Brand Logos英國商標

We naturally believe in the power of branding and design to sell, well, just about anything to just about anyone. 我們很自然地相信晉城酒店VI設(shè)計品牌的力量和設(shè)計賣,嗯,任何一樣?xùn)|西才對任何人。However, selling high fibre, healthy cereal to children and sweet chocolate cereal to parents is a particularly tall order. 然而,銷售高纖維麥片、健康兒童和甜美的巧克力谷物父母是一個非常艱巨的任務(wù)。Kellogg’s has taken both challenges with their newly healthy, high fibre chocolate cereal, Coco Pops Choc ‘N’ Roll.凱洛格的已經(jīng)與他們的新健康帶來了挑戰(zhàn),高纖維麥片粥,可可持久性有機污染物的巧克力' N '輥巧克力。

A series of television advertisements and other marketing will be included in the ￡3 million campaign to promote several new Kellogg’s cereals. 一系列的電視晉城酒店VI設(shè)計廣告和其他的市場將被納入￡300萬促進運動中一些新的凱洛格的谷物。The campaign includes the cheerful and well known Coco Pops Monkey character touting the superior taste and general fun feeling of the cereal. 活動包括愉快,眾所周知的可可持久性有機污染物的猴子性格簡表味道和一般有趣的感覺優(yōu)越的谷類。The character will be shown driving a car with wheels similar to the shape of the new cereal’s shape. 人物將顯示出類似開車帶輪子的形狀新的麥片的身材。However, the strapline, “It’s Choc Fibre Fun,” emphasizes the high fibre for the benefit of wary mums.然而,這個專欄還,“這是巧克力纖維有趣,”強調(diào)高纖維的利益而機警的身手。

Because of laws regarding advertising on children’s programmes, Kellogg’s had to reduce sugar and augment fibre in their popular cereal brands before they could market on kids’ TV. 因為法律關(guān)于廣告對兒童節(jié)目,凱洛格不得不減少糖和增強纖維在他們流行的不同品牌的麥片粥可以市場之前,他們孩子的電視。Choc ‘N’ Roll is not the only cereal that has been given a healthy makeover; other Coco Pops cereals have seen their sugar levels reduced by 15%. 巧克力' N '輥并不是唯一的麥片粥已經(jīng)得到一個健康的改造;其他可可持久性有機污染物的谷物看到了他們的血糖水平降低15%。However, Choc ‘N’ Roll remains the only cereal in this line to meet the nutritional guidelines necessary to be advertised directly to children.然而,巧克力' N '輥是唯一的谷物在這方面的 晉城酒店VI設(shè)計營養(yǎng)指導(dǎo)方針來滿足必要向兒童直接做晉城廣告。