籌備錯(cuò)誤的方式

Posted on張貼在 November 26, 200911月26日,2009年||Category:類(lèi)別: Branding品牌

Are you in need of a new and revitalized brand? 你需要一個(gè)新的、被注入新的活力的品牌嗎?If so, you are not alone. 如果是這樣,你并不孤單。Yesterday we talked about昨天我們談了rebranding the right way籌備的正確方法. 。Many businesses from tiny boutiques to multinational corporations are re-doing their brands to remain relevant to savvy, modern UK consumers. 從微小的精品店,許多企業(yè)在跨國(guó)公司重新做自己的品牌,保持有關(guān)的悟性,現(xiàn)代英國(guó)消費(fèi)者。By learning from the mistakes of others, you can make it through the rebranding process with no pain and all gain. 通過(guò)學(xué)習(xí)從別人的錯(cuò)誤中吸取教訓(xùn),你可以使它通過(guò)籌備過(guò)程中沒(méi)有痛苦和所有的增益。Here are a few of the most common and most avoidable branding mistakes.這里有幾個(gè)最普遍和最可避免品牌的錯(cuò)誤。

Being inconsistent.不太協(xié)調(diào)。Every part of your business should add up to the cohesive whole that is your brand. 你的每一部分的株洲飯店VI設(shè)計(jì)業(yè)務(wù)應(yīng)該在整體那是你的株洲酒店品牌設(shè)計(jì)。If something doesn’t fit, now is the time to change it. 如果事情不太合適,現(xiàn)在是時(shí)候去改變它。Inconsistencies are often perceived as dishonesty or unprofessionalism, especially in the UK and European market, so make sure every piece fits neatly into your branding puzzle. 矛盾是經(jīng)常被看作是不誠(chéng)實(shí)的行為或unprofessionalism,特別是在英國(guó)和歐洲市場(chǎng)的,所以請(qǐng)確保每一件正好放進(jìn)你的商標(biāo)的謎團(tuán)。From font to logo to signage to letterhead, all elements should be recognizable as belonging to your business.從字體logo標(biāo)牌,對(duì)所有的元素應(yīng)該信頭,屬于你的生意可辨認(rèn)。

Underestimating your current brand.低估了你的當(dāng)前的株洲飯店VI設(shè)計(jì)品牌。While many small business owners are tempted to completely overhaul their existing brand, this kind of drastic change is rarely called for. 雖然許多小業(yè)主則傾向于完全檢查其現(xiàn)有的品牌,這種巨大的變化是絕無(wú)僅有的呼吁。In most cases, there are several good points to your current brand, as well as an existing following in your community. 在大多數(shù)情況下,有很多好點(diǎn)到你當(dāng)前的品牌,以及現(xiàn)有的證明在你的社區(qū)里呼吁。There is no need to lose either. 沒(méi)有必要丟失或者。Evaluate your評(píng)估你的brand品牌carefully with a professional to determine what elements of your brand are worth keeping and which need replaced as soon as possible. 認(rèn)真地與一個(gè)專(zhuān)業(yè),以確定哪些元素,你的品牌是值得保留,哪些需要盡快更換。In most cases, a few small changes are all that is needed to find new relevance and success.在大多數(shù)情況下,一些小的變化都是需要找到新的關(guān)聯(lián)和成功。